The Agenda-Setting Function of Mass Media

Created on 2022-07-25T22:13:14-05:00

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Public Opinion Quarterly, 1972. Maxwell McCombs.

Most constituents knowledge of government candidates is from second and third hand sources.

Press may not be good at telling people what to think but it is stunningly successful at telling people what to think about (Cohen.)

Comparing people's opinions of candidates in survey to narratives sold by mass media outlets.

Citizens who haven't committed to a political affiliation are aware of more news sources.